Speedoc is a virtual clinic and healthcare solutions platform that allows users to seek medical care from home. Founded in 2017, Speedoc’s mission has been two-fold: firstly they aim at disrupting the traditional centralized model of facilities by combining physical services with digital technology for an efficient patient experience; secondly, it also provides an opportunity within this growing industry as demand increases due to ageing population faces many countries across Asia Pacific Region Their services include house call doctors, nurses, and medication delivery complemented by telemedicine, remote diagnostics and health monitoring. With Speedoc, home medical services need not be limited to only certain groups of patients, but to everyday people who may require GP or A&E visits for themselves or their loved ones. It has a 24-hour hotline and headquarters in both Singapore and Malaysia.

Speedoc is a new healthcare app that helps you find doctors and provide feedback on their services. It offers video consultation, house calls from licensed professionals such as nurses or paramedics in case of emergencies at home; nurse visits for treatment plans like oxygen therapy delivered right there during an appointment time – all through its mobile application.

Business model

They operate on a multisided platform business model and earn through commission when they successfully connect healthcare consumers and healthcare providers through their platform. The business model’s value proposition is to be a matchmaker, and this works well when the app is successful as an intermediary and a marketplace. This reduces friction in the buying process for healthcare. For consumers, this means reducing search and transaction costs (time and health) and for healthcare providers, it is advertising dollars to reach, educate and convince consumers. As a Marketplace: They need to gain critical mass for healthcare demand and supply and keep them balanced so that they benefit from a network effect

Speedoc’s mission is to be the go-to place for all your healthcare needs, and they do this by providing convenience at every step. Finding a doctor nearby or ordering prescription drugs without ever leaving home; it’s easy peasy! The Speedoc app has made medical professionals more accessible than ever before to create an interactive experience between patients and providers which ultimately leads to better care outcomes
Output 1: Customers treat Speedoc as the Super app (superior application) allowing them access to information on treatments available nowhere else such as online chat rooms where you can ask questions 24/7 from any location around

An ageing population in Singapore

With a rapidly ageing society, the need for healthcare services in Singapore is increasing. The country’s eldercare market will be worth $72 billion by 2030 and 24% of its population over 65 years old. With such figures on their way up, there’s no doubt that technological advancements have helped make this possible. There will be a 6% increase in healthcare equipment and supplies imported from 2019 to 2020 and 9% of the country’s GDP will be spent on healthcare by then.

Healthcare professionals have been eager to take advantage of this opportunity, with many looking for ways in which they can incorporate AI into their practices. The public at large is also becoming increasingly interested and open-minded about new technologies like telemedicine services or homecare resources that offer value beyond what’s offered by traditional insurance plans alone; however, there remain those who resist these changes due primarily to concern over cybersecurity issues surrounding electronic health records (EHR) systems as well data protection laws protecting patients’ personal information while sharing it between providers when necessary during treatment sessions. People seek personalised health management, health screening, disease management, preventive care products, and access to home care resources. Plenty of healthcare solutions exist but the space is lacking integration. The government’s current solution includes Healthhub and private-public partnerships with healthcare and insurance providers through CPF, Medishield and Eldershield.

Insights

Healthcare is a complicated system that many people don’t understand. The long wait times and rigid hours of service make it difficult for everyone, not just those who are sick or injured; this makes them feel as if they’re being left behind when there’s no time to waste! Many have turned towards cheaper options such as emergency rooms which can see your doctor quickly (and often more conveniently). The way to convince people that they should use Speedoc for healthcare instead of their current provider is by addressing three preferences: Affordability, Accessibility and Experience. These preferences are Affordability, Access, and Experience. Here’s a closer look at what these 3 factors mean to consumers:

Healthcare Affordability

Healthcare costs can be quite stressful for consumers who have no idea how much something will cost them before they receive treatment. When people are made aware of these prices early on, it helps avoid any surprises at the doctor’s office or pharmacy when making decisions about which medication is best suited to treat their condition in light of what’s available financially as well as a medical necessity. It also encourages healthier behaviour because knowing ahead allows us to take responsibility for our healthcare dollars rather than having an unknown expense come out.

When people are faced with the choice of spending more money on treatment, they usually don’t take the time to compare prices because there is an expense and consultation fees can be costly. But if you’re not able or willing at first glance then your options will never become clearer until after some further consideration has passed which could lead to delays in receiving care that would otherwise have been available had price transparency existed from both sides before committing fully one way or another
Affordable healthcare shouldn’t just apply when we need emergency services—it should also come up during routine visits so everyone knows what their out-of-pocket expenses might look likes.

Consumers want to be able to identify which risks are most pressing, so they can make the best decisions for themselves. For example: knowing a price also enables people to compare cost/risk when deciding whether or not action needs to be taken to protect their wellbeing and quality of life—a priority outcome that all should have regardless of what profession you’re involved with! I think it’s important we prioritize our outcomes (the things being sought) rather than simply focusing on financial terms because there is more than meets

Healthcare Accessibility

It’s always better to deal with the absence of something than have an active time-wasting activity. Some people find waiting by doing other things, but others can tolerate it better if they are busy during that period in their lives where nothing is happening- so long as what comes after will be much better!

The healthcare industry is not incentivized to provide better service. The patients want a faster turnaround and a better experience, but their primary concern seems like getting through the process as quickly as possible without any hassle or delay.

The patient experience at hospitals is not always an enjoyable one. The rigid nature of waiting in line, especially for those who have already been waiting too long can be frustrating and lead to negative emotions such as anger or anxiety from patients which impact their recovery process after being examined by doctors. This means that design flaws like bad queue designs are also causing unnecessary stress on both parties involved: you get less treatment than expected because there was no room available; they waste time with unimportant tasks.

Consumers want flexibility in their healthcare appointments, but they also need access to care whenever and wherever. Virtual or physical proximity is key for these consumers so that you can come right into our home instead of having us drive out there just because it’s easier than getting an appointment downtown!

Healthcare Experience

The desire for good health is often paired with the need to maintain cognitive function and mobility as we age. Outcome-driven consumers seek out products that will help them reach these goals; they’re not interested in something just because it’s there (or doesn’t take too much effort).

Familiarity is a powerful force in our lives, and it’s something that people are seeking more often these days. People want the familiarity when they need healthcare services- especially if those doctors know your condition well enough or make house calls. The human touch associated with “real care” creates an emotional response from patients who have experienced teleconsultations through alternative mediums like video chat apps where you can see someone else while talking face to face on another room’s screen just as easily access fitness tracking tools during office visits without ever leaving home

The process of switching health care providers can be a hassle, especially if you have private records. With detailed information accessible only by the current provider and no need to worry about explaining your medical history all over again when transferring services.

For first-time customers to a clinic or hospital, knowing the reviews and ratings of healthcare providers provides them with safety in trusting you. Knowing that other people have already tried this provider also helps create trustworthiness when it comes time for pricing decisions on your services because these voices should normalize using our platform/service as well!

Target Audiences

Healthcare Futurists

They are those that get with the times; Exploring better ways to resolve their ailments and ensure good health. When it comes to affordability, healthcare futurists look for price transparency because it gives them peace of mind to know that they can assess their options and anticipate possible expenses. They aim to make financially responsible healthcare decisions, through timely checkups and decisive medical treatments. They are also likely to download the app just to explore new mediums of experiencing healthcare if those methods promise instantaneous booking and flexible appointment options. Healthcare Futurists also take a proactive approach to understanding and managing their healthcare. They may use gadgets like trackers and meal plans to log their health/fitness journey. Healthcare diagnoses like checkups and booster shots are part of their health journey as they track their progress and move them towards their goals. This is especially so if the app or healthcare provider provides useful and timely analysis for them to organise their life.

To reach out to working adults from 30 onwards, who are just learning how they can care for their ageing parents and young children. These individuals typically have elderly family members that need preventative healthcare services or corrective treatments through checkups at selected intervals to keep them healthy as possible while also ensuring financial stability

They would like to minimise disruption in life/work caused by medical challenges, price transparency education and credibility. They also need a system that can help them make good decisions when it comes time for healthcare expenses; they want this so much easier than having multiple different plans or options as well.

The adventurous homebodies

They embrace and are excited by the modern conveniences that can be brought to them. Think eCommerce delivery, food delivery, tuition, and home grooming/spa; the world is truly at its doorstep. Because they are surrounded by such conveniences, their tolerance towards delayed gratification is very low, preferring zero wait times and are willing to pay for express services. Being big users of delivery and transport apps, they are acutely aware of the cost of getting a person to their destination, and so they are willing to pay a premium to get the healthcare professional over to their homes as long as the cost is not overly exaggerated (eg. twice the normal fees). Teleconsultations are a no-brainer since they fit all the criteria of instantaneous gratification. Reviews matter to the adventurous homebody since bringing healthcare to home is highly personal. Other people’s experiences on the app, through the services and with the specific healthcare professionals play a huge role in their decision-making. But with recurring positive experiences, they will develop a huge dependency on this medium of healthcare.

The adventurous homebodies are usually very occupied with work. Hence time at home is precious, and no one resonates with this more than the office crowd who only get to enjoy their homely comforts after a long day of work or on the weekends. By targetting homebodies with occupations that have out-of-home workspaces, we can identify people who are conscious of office-home separation. They might share a common desire for privacy and accessibility which we can utilise in our ads and content.

Those who belong to the upper-middle-class and above might also exhibit a higher uptake rate on any mediums of healthcare as they have a higher penetration for healthcare consumption in general, as seen spending an almost equal percentage of household income as lower-middle or low-income households.
To young single homebodies, their homely comforts are defined in terms of their own needs and desires. Demonstrating how Speedoc fits neatly in their repertoire is how we can resonate with them. On the other hand for parents or children of the elderly, elderlies or children’s needs play a big role in their lives. Speedoc’s approach would be a universal solution that can be delivered to their doorstep

Their motivation stems from having a private experience away from prying eyes and being able to reduce commute as time is extremely limited and precious for this group of the target audience.

Restorative health-seekers

They are individuals that view their health as vulnerable and require active upkeep, more so than the average person. These individuals visit their doctors frequently and they face frequent minor and major ailments. By choice or not, these individuals take extra effort to boost their health in terms of immunity, diet, fitness, and functional ability. Services and products that allow them to visualise, track and seek improvement, especially if they demonstrate measurable benefits, would attract them. And so, an app that talks about the services in terms of expected improvements will keep them coming back. In terms of convenience, being regular users of healthcare, the wait times and rigidity of the centralised healthcare system is a necessary evil that they accept, but gaining instantaneous access will be a breath of fresh air. When it comes to price transparency, the restorative health-seeker wants to know that the price given would match the quality of healthcare offered, and they do so by assessing the packages offered with existing offerings and options.

This group of the target audience is usually above the age of 30, with ageing parents and people who are above the age of 54 years old. They belong to those who are rather conservative in terms of experimenting with new healthcare platforms.

Our funnel approach

We’ll be focusing our efforts on display and social media to make sure we reach as many people as possible. Display channels like Google’s Network or Gmail Sponsored Promotions allow us to do demographic targeting (based on age), affinity & in-market audiences based on Speedoc’s needs. We can also use these platforms for keyword research because of their ability to show contextually relevant ads tailored specifically toward what people were searching about when someone clicked them.

For our social efforts, we will be focusing on Facebook, Instagram and linked in as the main channels of communication. These platforms allow for interest targeting through “like” or engagements with content; lookalike technology that helps us find people who share similar interests. Seniority tracking also occurs here when you view jobs by certain titles such as ‘CEO’.

The display and social touchpoints can allow us to achieve high reach and traffic, unaided brand recall or top-of-mind aid. We can also gauge the number that reached our website by way of these channels along with granular targeting for HVAs. The KPIs would be gauging the traffic to the website, reaching for social channels and building of remarketing audience pool

For our conversion, we will be using Facebook Linkedin and Instagram. The benefits of these social media platforms allow us to do granular targeting for both HVAs as well as having a user-friendly ad format that converts easily. For SEM advertising on google campaigns coupled with keyword relevance audience selection makes sure that ads reach the right people so more leads can be gotten.

Content plan

Covid testing & treatment

Covid’s hanging fruit, or “hanging planets,” are baskets of treats that can be released to the community. There is intent-based marketing through search engine marketing (SEM) and keyword targeting as well location-based searches for usages’ needs may be met by Speedoc. For social media marketing, we suggest storytelling through content and KOL to present a simple comprehensive diagnostic and solution for users who may be looking for a quick fix, such as testing or PET.
The call to action could point towards downloading the app for a specific service or exploring other app functionalities.

Eldercare

The elderly and mobility needs are a large segment of our target audience. Through intent-based marketing, we can reach these needs through SEM with keywords focused on pharmaceutical brands or medication purchases and online MC that is trusted by employers and insurers. For the social approach, we will integrate content with simple messages about the sensibility of using telemedicine and telecare for non-clinic treatments using different perspectives. The call to action would be oriented around downloads for specific services or exploring other app functionalities.

One-time low-cost treatment

The healthcare industry is an expensive one, and most first-time users will not be big spenders. To jump-start their journey through the app we should focus on marketing low-cost treatments offered within the app. For intent-based marketing, pharmaceutical brands or medication purchases with an SEM strategy that integrates content into simple messages about how using telemedicine makes sense when there aren’t enough doctor offices close by; all while integrating different perspectives from those in this field like employers who support remote servicing jobs done right at home via video chat. The call to action could point towards downloading the app for a specific service or exploring other app functionalities.

Community initiatives

Speedoc is an app for people. The best way to show this off is by initiating community-based programmes and facilitating support for those in need! By telling stories about less fortunate users, how treatment has helped them feel more confident or given their lives meaning through disability awareness initiatives. Speedoc will give do a dollar-matching for each in-app donation / in-app spending (up to $7*) The call to action could point towards downloading the app for a specific service or exploring other app functionalities.

The three main target audiences for Speedoc are healthcare futurists, adventure homebodies, and restorative health seekers. Each of these groups has different needs and preferences that will be taken into account in any proposed campaigns.

Over the years, we have helped many digital marketing agencies and businesses to implement successful digital strategies. This Social Playbook is a collection of insights on how every brand can use social media channels and advertisements to meet their unique business needs. Our goal is to help Content Directors, Social Planners and Media Strategists organise their resources and grow their brands effectively.

If you have any feedback or want your brand to be assessed here, email us at hello@imaginative.sg