What is Digital Marketing?

Digital marketing refers to the use of digital technologies and platforms to promote and sell products or services. Unlike traditional marketing methods, digital marketing leverages the internet and electronic devices to connect with current and potential customers....

To do One or Multiple Content Series

When it comes to content marketing, one crucial decision is whether to focus on a single content topic or to diversify across multiple topics. Each strategy has its advantages, and the right choice depends on your business goals, target audience, and resources. Here’s...

Effective Marketing Budget for Marketers

Creating a marketing budget is crucial for any business aiming to effectively allocate resources and achieve its marketing goals. Here’s a structured approach to developing a marketing budget that can be applied across different types of businesses and industries....

Film with a Phone or a Professional Camera Setup?

Phone vs. Camera Setup Phone Setup: Bare Phone: Cost: Minimal to none if you already own a smartphone. Example: Using the phone’s built-in camera app without additional accessories. Rigged Phone Setup:  Cost: Varies based on the accessories you choose. Gimbals...

Principles for A/B Testing your advertisements

Imagine you want to know if pill A or pill B works better for a condition. You can’t test both pills on the same person because their body’s response might change over time or be affected by taking both pills. Instead, you need to test pill A on one person...