Creating engaging online games on Social media without the need for coding or external sites is a great way for brands or organisations to interact with their audience:
- Trivia Quiz Posts: Post a series of trivia questions related to your industry or brand, and encourage users to comment with their answers. You can reveal the correct answer in the comments or in a follow-up post.
- Scavenger Hunt in Photos: Share a collage of images related to your products or services and ask followers to find specific items within the images. Participants can comment with their findings.
- Caption Contest: Post a funny or interesting image and ask your followers to come up with creative captions in the comments. Reward the best captions with prizes or recognition.
- Hashtag Challenges: Start a hashtag challenge and encourage users to create content related to your brand or a specific theme. For example, a fitness brand could create a #FitnessChallenge where users post workout videos and tag the brand.
- Spot the Difference: Share two similar images but with minor differences. Ask your followers to spot the differences and comment with the number or details of the changes they find.
- Live Trivia: Host a live video session where you ask trivia questions in real-time. Participants can comment with their answers, and you can announce the winners at the end of the session.
- Facebook Marketplace Puzzle: Post a product image on Facebook Marketplace but with a piece missing. Encourage users to guess what the missing piece is by commenting on the post.
- Guess the Quote: Post a famous quote related to your industry or values, but with a few words replaced with emojis. Ask your followers to guess the original quote and comment their answers.
- Flashback Friday Challenge: Share a throwback photo or memory from your brand’s history and ask followers to share their own memories or stories related to your brand in the comments.
- Product Polls: Showcase two different products or product variations and let your followers vote for their favourite by reacting to the post with emojis (e.g., thumbs up for Product A, heart for Product B).
- Interactive Story Poll: Use Facebook Stories to create a “Choose Your Adventure” style story. Post a series of story frames with options, and let viewers vote on which path the story should take.
- Meme Caption Contest: Share a popular meme related to your niche or industry and ask followers to come up with their own captions for it. Encourage them to be creative and humorous.
- Emoji Pictionary: Post a set of emojis that represent a famous song, movie, or book title. Challenge your followers to guess what it is and comment their answers.
- Guess the Location: Share a scenic photo or landmark and ask your followers to guess the location. This can be a fun way to highlight places relevant to your brand.
- Fan Art Showcase: Ask your followers to create fan art related to your brand or products and share their artwork in the comments. Highlight and praise the best submissions.
- Interactive Quizzes: Use Facebook’s built-in quiz feature to create personality quizzes or trivia quizzes related to your niche.
- Weekly Challenges: Announce a new challenge or task every week that encourages followers to engage with your brand, such as sharing their favourite product uses or tips.
Remember to engage with participants, acknowledge winners, and offer small incentives or recognition to keep your audience motivated and excited to participate in these games.