Mirage Labs branding

MirageLabs is a technology company that provides customised software solutions. They had an excellent track record of developing Augmented Reality solutions for exhibition events.

Now, as MirageLabs is moving towards a new phase and is trying to market itself to a global audience, they approached Imaginative to conceptualise a futuristic and minimalist look that inspires clients and investors.

They have also chosen to drop ‘labs’ as part of presenting a simpler brand name.

In this project, we helped the founders discover what they like to see in their brand visuals and developed these ideas into concepts.

Our inspirations

We researched and studied many dozens of IT companies with strong branding to identify branding elements that have made them successful. After shortlisting them, we presented their strengths as a way to inspire the client and gauge their preferences.

Evolution of concepts

We narrowed down the preferred elements with mockups

Minimal lines with 3D extrusions

Deconstruction & bits

Finalising the visuals