Mirage Labs branding
MirageLabs is a technology company that provides customised software solutions. They had an excellent track record of developing Augmented Reality solutions for exhibition events.
Now, as MirageLabs is moving towards a new phase and is trying to market itself to a global audience, they approached Imaginative to conceptualise a futuristic and minimalist look that inspires clients and investors.
They have also chosen to drop ‘labs’ as part of presenting a simpler brand name.
In this project, we helped the founders discover what they like to see in their brand visuals and developed these ideas into concepts.