Stage 1: Assembly Cut What will my video look like when it’s put together? In the assembly phase, we take all the footage from the shoot and begin to piece it together. This is where we select the best takes, establish the pacing, and provide an initial preview of the...
Understanding Ad Fatigue Personal Experience vs. Data Analysis: Individual Level: Ad fatigue for individuals often manifests as frustration with ads that are irrelevant, unhelpful, or uninteresting. This frustration can arise from seeing the same ad too frequently....
Marketing is more than just broadcasting a message—it’s about understanding and guiding potential buyers through their decision-making process. One of the key concepts to grasp is the “buyer’s journey,” which describes the stages a potential...
A/B Testing Overview What is A/B Testing? Scientific Principle: A/B testing is rooted in the scientific method, which involves testing two or more variants to compare their effects. By changing only one variable at a time, you can isolate its impact and make informed...
When targeting broad audience groups, such as men or women aged 18-35 or 30-65, combined with broad interests like finance, investing, sports, or fashion, you may end up wasting your ad spend. Let’s take a step back and understand why. Many brands and agency marketers...
