The Nature of Creativity in Marketing

Branding, Content Making, Content Strategy

Creativity is often seen as something that just happens. Some people think it’s an “aha” moment, a spark of inspiration that comes out of nowhere. But in reality, creativity, especially in marketing, is not just about having a sudden idea. It’s about using skills,...

Building a Marketing Plan That Works: Clarity and Presence Matter

Content Strategy

Marketing can feel expensive and overwhelming, especially when you’re trying to generate leads or boost sales. It’s like experimenting to find the right formula. But here’s the good news: while lead generation campaigns can cost a lot, they don’t always have to....

Planning Your Video Shoot?

Uncategorized

 Video production is an exciting but multifaceted process. Balancing creative vision, technical needs, and logistical considerations can be overwhelming. That’s where this guide comes in—it provides a clear framework for planning your video shoots, ensuring you stay...

Why we report this way

Reporting & Analysis

Running campaigns across multiple social media and ad channels means we’re working with lots of different metrics. But here’s the challenge you’ll face: Every campaign gets you metrics, but an “impression,” “reach,” “click,” or “engagement” on one platform...

3 Levels of using the news to make content

Content Making

The news is constantly changing, and staying relevant means using it in your content. But how can you turn current events into something that connects with your audience? Here are a couple of simple ways to make the news work for you. 1. Summarise the News One way to...