When targeting broad audience groups, such as men or women aged 18-35 or 30-65, combined with broad interests like finance, investing, sports, or fashion, you may end up wasting your ad spend. Let’s take a step back and understand why. Many brands and agency marketers...
Frequent users of ChatGPT might notice a certain familiarity in the responses they get over time. This can lead to the sentiment that “you can sometimes tell if it’s a ChatGPT answer.” For content creators like us, this is a significant concern....
Social media offers a variety of content formats, each with its strengths and optimal use cases. Understanding which format to use for specific outcomes can significantly enhance engagement and effectiveness. This article explores the most popular content...
If you don’t have a format for writing briefs or how-to instructions for your team, then STOPTAT. – Strategy- Tactics- Operational planning- Procedures- Techniques- Actions- Tasks The gold standard for getting a team aligned on upcoming actions are always SOPs...
Digital marketing refers to the use of digital technologies and platforms to promote and sell products or services. Unlike traditional marketing methods, digital marketing leverages the internet and electronic devices to connect with current and potential customers....
