Blog: Our professional insights
The 3 Stages of Video Editing
Stage 1: Assembly Cut What will my video look like when it’s put together? In the assembly phase, we take all the footage from the shoot and begin to piece it together. This is where we select the best takes, establish the pacing, and provide an initial preview of the...
Forget about Ad Fatigue
Understanding Ad Fatigue Personal Experience vs. Data Analysis: Individual Level: Ad fatigue for individuals often manifests as frustration with ads that are irrelevant, unhelpful, or uninteresting. This frustration can arise from seeing the same ad too frequently....
Buyer’s Journey – for marketers
Marketing is more than just broadcasting a message—it's about understanding and guiding potential buyers through their decision-making process. One of the key concepts to grasp is the "buyer's journey," which describes the stages a potential buyer goes through before...
Before you do an A|B test campaign, read this.
A/B Testing Overview What is A/B Testing? Scientific Principle: A/B testing is rooted in the scientific method, which involves testing two or more variants to compare their effects. By changing only one variable at a time, you can isolate its impact and make informed...
Improve targeting with narrow affinities
When targeting broad audience groups, such as men or women aged 18-35 or 30-65, combined with broad interests like finance, investing, sports, or fashion, you may end up wasting your ad spend. Let’s take a step back and understand why. Many brands and agency marketers...
Get “Original” Content from ChatGPT
Frequent users of ChatGPT might notice a certain familiarity in the responses they get over time. This can lead to the sentiment that "you can sometimes tell if it’s a ChatGPT answer." For content creators like us, this is a significant concern. We've been working...
Reels, Carousel, Static – Use the right Social Media Content Formats for Maximum Impact
Social media offers a variety of content formats, each with its strengths and optimal use cases. Understanding which format to use for specific outcomes can significantly enhance engagement and effectiveness. This article explores the most popular content...
Create a great project brief
If you don’t have a format for writing briefs or how-to instructions for your team, then STOPTAT. - Strategy- Tactics- Operational planning- Procedures- Techniques- Actions- Tasks The gold standard for getting a team aligned on upcoming actions are always SOPs and...
What is Digital Marketing?
Digital marketing refers to the use of digital technologies and platforms to promote and sell products or services. Unlike traditional marketing methods, digital marketing leverages the internet and electronic devices to connect with current and potential customers....
The number of content series do you actually need
When it comes to content marketing, one crucial decision is whether to focus on a single content topic or to diversify across multiple topics. Each strategy has its advantages, and the right choice depends on your business goals, target audience, and resources. Here’s...
Improve your PPC or traffic campaign – after your campaign
Creating and maintaining an effective PPC (Pay-Per-Click) campaign is crucial for driving traffic, generating leads, and ultimately converting those leads into customers. This guide will walk you through the essential principles of assessing your PPC campaigns to...
Set an effective marketing budget as a client
Creating a marketing budget is crucial for any business aiming to effectively allocate resources and achieve its marketing goals. Here’s a structured approach to developing a marketing budget that can be applied across different types of businesses and industries....
Filming with a phone vs camera – what’s the difference?
Phone vs. Camera Setup Phone Setup: Bare Phone: Cost: Minimal to none if you already own a smartphone. Example: Using the phone’s built-in camera app without additional accessories. Rigged Phone Setup: Cost: Varies based on the accessories you choose. Gimbals...
A|B Test your campaign right – Detailed Principles
Imagine you want to know if pill A or pill B works better for a condition. You can't test both pills on the same person because their body's response might change over time or be affected by taking both pills. Instead, you need to test pill A on one person and pill B...
Get everything right for your creative ads
Creating impactful advertisements is both an art and a science. Marketers need to balance creativity with strategy to ensure their ads capture attention, convey the intended message, and drive action. This guide provides a step-by-step approach to planning...