Blog: Our insights
The Case for Automation in Content Creation
Content is the lifeblood of modern brands. Whether it’s a social media post, an insightful article, or a viral video, every piece of content plays a role in shaping how a brand connects with its audience. But there’s a challenge: keeping up with the ever-growing...
The Problem with Media Buy Estimates: Why Chasing Short-Term Numbers Can Hurt Long-Term Success
In the world of media buying—where we manage ad placements for clients on platforms like Google and Meta—there's always a focus on hitting specific targets. These targets can include things like how many people will see the ad, how many will engage with it, or how...
Ideas for Social Media Contests
Creating engaging online games on Social media without the need for coding or external sites is a great way for brands or organisations to interact with their audience: Trivia Quiz Posts: Post a series of trivia questions related to your industry or brand, and...
A helpful reminder to event photographers
When it comes to corporate event photos, here's what clients really care about. When clients hire a photographer for an event, they are looking for more than just pictures—they want memories captured in a meaningful way. 1. Great Colours: First and foremost, clients...
How Good Planning Can Save Time and Money in Video Projects
In the world of video production, one of the most common issues project managers face is overrunning the budget during the editing process. This often happens because of poor communication and not having clear expectations from the start. When clients ask for multiple...
The Nature of Creativity in Marketing
Creativity is often seen as something that just happens. Some people think it’s an “aha” moment, a spark of inspiration that comes out of nowhere. But in reality, creativity, especially in marketing, is not just about having a sudden idea. It’s about using skills,...
Building a Marketing Plan That Works: Clarity and Presence Matter
Marketing can feel expensive and overwhelming, especially when you're trying to generate leads or boost sales. It’s like experimenting to find the right formula. But here’s the good news: while lead generation campaigns can cost a lot, they don’t always have to. If...
Planning Your Video Shoot?
Video production is an exciting but multifaceted process. Balancing creative vision, technical needs, and logistical considerations can be overwhelming. That’s where this guide comes in—it provides a clear framework for planning your video shoots, ensuring you stay...
Why we report this way
Running campaigns across multiple social media and ad channels means we’re working with lots of different metrics. But here’s the challenge you'll face: Every campaign gets you metrics, but an “impression,” “reach,” “click,” or “engagement” on one platform doesn’t...
3 Levels of using the news to make content
The news is constantly changing, and staying relevant means using it in your content. But how can you turn current events into something that connects with your audience? Here are a couple of simple ways to make the news work for you. 1. Summarise the News One way to...
Marketing Beyond the Slogan: Building True Brand Difference
When we think of marketing, catchy slogans often come to mind. These short, memorable phrases are designed to grab attention and stick in our minds. But relying only on a slogan isn’t enough to make a brand stand out in today’s crowded market. Great marketing goes...
Connected processes & Actionable intelligence
Connected processes This refers to different business or operational tasks that are integrated or linked together. In a company or system, processes that are "connected" work together in a way that enables smoother workflows, communication, and better outcomes. For...
Choosing the Right Marketing Agency: Global Groups vs. Boutique Firms
When selecting a marketing agency, businesses often find themselves deciding between large, global groups and smaller, specialised boutique firms. While both types of agencies have their merits, understanding the key differences can help you determine which is best...
Why Marketing Reports Shouldn’t Be Like Weather Reports
Marketing reports are essential tools for businesses to assess the effectiveness of their strategies, track key performance metrics, and make informed decisions. However, too often, marketing reports fall into the trap of becoming more like weather reports—predictive...
Use different thinking approaches
The ability to navigate and understand diverse thought processes is essential for marketers. This skill isn't just about creativity; it's about using the right tools and perspectives to solve problems and unlock new ideas. The Two AI-Driven Thinking Paradigms AI...
7 Crucial Questions to Ask Your Social Media Agency (and Why They Matter)
Clients pay social media agencies to design and execute campaigns that deliver results. However, many campaigns fall short, not because of poor execution, but because the right questions weren’t asked at the start. To get the most out of your investment, you need...
The 3 Stages of Video Editing
Stage 1: Assembly Cut What will my video look like when it’s put together? In the assembly phase, we take all the footage from the shoot and begin to piece it together. This is where we select the best takes, establish the pacing, and provide an initial preview of the...
Forget about Ad Fatigue
Understanding Ad Fatigue Personal Experience vs. Data Analysis: Individual Level: Ad fatigue for individuals often manifests as frustration with ads that are irrelevant, unhelpful, or uninteresting. This frustration can arise from seeing the same ad too frequently....
Buyer’s Journey – for marketers
Marketing is more than just broadcasting a message—it's about understanding and guiding potential buyers through their decision-making process. One of the key concepts to grasp is the "buyer's journey," which describes the stages a potential buyer goes through before...
Before you do an A|B test campaign, read this.
A/B Testing Overview What is A/B Testing? Scientific Principle: A/B testing is rooted in the scientific method, which involves testing two or more variants to compare their effects. By changing only one variable at a time, you can isolate its impact and make informed...
Improve targeting with narrow affinities
When targeting broad audience groups, such as men or women aged 18-35 or 30-65, combined with broad interests like finance, investing, sports, or fashion, you may end up wasting your ad spend. Let’s take a step back and understand why. Many brands and agency marketers...
Get “Original” Content from ChatGPT
Frequent users of ChatGPT might notice a certain familiarity in the responses they get over time. This can lead to the sentiment that "you can sometimes tell if it’s a ChatGPT answer." For content creators like us, this is a significant concern. We've been working...
Reels, Carousel, Static – Use the right Social Media Content Formats for Maximum Impact
Social media offers a variety of content formats, each with its strengths and optimal use cases. Understanding which format to use for specific outcomes can significantly enhance engagement and effectiveness. This article explores the most popular content...
Create a great project brief
If you don’t have a format for writing briefs or how-to instructions for your team, then STOPTAT. - Strategy- Tactics- Operational planning- Procedures- Techniques- Actions- Tasks The gold standard for getting a team aligned on upcoming actions are always SOPs and...
What is Digital Marketing?
Digital marketing refers to the use of digital technologies and platforms to promote and sell products or services. Unlike traditional marketing methods, digital marketing leverages the internet and electronic devices to connect with current and potential customers....
The number of content series do you actually need
When it comes to content marketing, one crucial decision is whether to focus on a single content topic or to diversify across multiple topics. Each strategy has its advantages, and the right choice depends on your business goals, target audience, and resources. Here’s...
Improve your PPC or traffic campaign – after your campaign
Creating and maintaining an effective PPC (Pay-Per-Click) campaign is crucial for driving traffic, generating leads, and ultimately converting those leads into customers. This guide will walk you through the essential principles of assessing your PPC campaigns to...
Set an effective marketing budget as a client
Creating a marketing budget is crucial for any business aiming to effectively allocate resources and achieve its marketing goals. Here’s a structured approach to developing a marketing budget that can be applied across different types of businesses and industries....
Filming with a phone vs camera – what’s the difference?
Phone vs. Camera Setup Phone Setup: Bare Phone: Cost: Minimal to none if you already own a smartphone. Example: Using the phone’s built-in camera app without additional accessories. Rigged Phone Setup: Cost: Varies based on the accessories you choose. Gimbals...
A|B Test your campaign right – Detailed Principles
Imagine you want to know if pill A or pill B works better for a condition. You can't test both pills on the same person because their body's response might change over time or be affected by taking both pills. Instead, you need to test pill A on one person and pill B...
Get everything right for your creative ads
Creating impactful advertisements is both an art and a science. Marketers need to balance creativity with strategy to ensure their ads capture attention, convey the intended message, and drive action. This guide provides a step-by-step approach to planning...