A helpful reminder to event photographers

Content Making

When it comes to corporate event photos, here’s what clients really care about. When clients hire a photographer for an event, they are looking for more than just pictures—they want memories captured in a meaningful way. 1. Great Colours: First and foremost,...

How Good Planning Can Save Time and Money in Video Projects

Content Making

In the world of video production, one of the most common issues project managers face is overrunning the budget during the editing process. This often happens because of poor communication and not having clear expectations from the start. When clients ask for multiple...

The Nature of Creativity in Marketing

Branding, Content Making, Content Strategy

Creativity is often seen as something that just happens. Some people think it’s an “aha” moment, a spark of inspiration that comes out of nowhere. But in reality, creativity, especially in marketing, is not just about having a sudden idea. It’s about using skills,...

3 Levels of using the news to make content

Content Making

The news is constantly changing, and staying relevant means using it in your content. But how can you turn current events into something that connects with your audience? Here are a couple of simple ways to make the news work for you. 1. Summarise the News One way to...

Use different thinking approaches

Content Making, Content Strategy

The ability to navigate and understand diverse thought processes is essential for marketers. This skill isn’t just about creativity; it’s about using the right tools and perspectives to solve problems and unlock new ideas.  The Two AI-Driven Thinking...

The 3 Stages of Video Editing

Content Making

Stage 1: Assembly Cut What will my video look like when it’s put together? In the assembly phase, we take all the footage from the shoot and begin to piece it together. This is where we select the best takes, establish the pacing, and provide an initial preview of the...