In the world of media buying—where we manage ad placements for clients on platforms like Google and Meta—there’s always a focus on hitting specific targets. These targets can include things like how many people will see the ad, how many will engage with it, or...
When targeting broad audience groups, such as men or women aged 18-35 or 30-65, combined with broad interests like finance, investing, sports, or fashion, you may end up wasting your ad spend. Let’s take a step back and understand why. Many brands and agency marketers...
Creating a marketing budget is crucial for any business aiming to effectively allocate resources and achieve its marketing goals. Here’s a structured approach to developing a marketing budget that can be applied across different types of businesses and industries....
Imagine you want to know if pill A or pill B works better for a condition. You can’t test both pills on the same person because their body’s response might change over time or be affected by taking both pills. Instead, you need to test pill A on one person...
Creating impactful advertisements is both an art and a science. Marketers need to balance creativity with strategy to ensure their ads capture attention, convey the intended message, and drive action. This guide provides a step-by-step approach to planning...
