When targeting broad audience groups, such as men or women aged 18-35 or 30-65, combined with broad interests like finance, investing, sports, or fashion, you may end up wasting your ad spend. Let’s take a step back and understand why. Many brands and agency marketers...
Creating a marketing budget is crucial for any business aiming to effectively allocate resources and achieve its marketing goals. Here’s a structured approach to developing a marketing budget that can be applied across different types of businesses and industries....
Imagine you want to know if pill A or pill B works better for a condition. You can’t test both pills on the same person because their body’s response might change over time or be affected by taking both pills. Instead, you need to test pill A on one person...
Creating impactful advertisements is both an art and a science. Marketers need to balance creativity with strategy to ensure their ads capture attention, convey the intended message, and drive action. This guide provides a step-by-step approach to planning...
