Running campaigns across multiple social media and ad channels means we’re working with lots of different metrics. But here’s the challenge you’ll face: Every campaign gets you metrics, but an “impression,” “reach,” “click,” or “engagement” on one platform...
Connected processes This refers to different business or operational tasks that are integrated or linked together. In a company or system, processes that are “connected” work together in a way that enables smoother workflows, communication, and better...
Marketing reports are essential tools for businesses to assess the effectiveness of their strategies, track key performance metrics, and make informed decisions. However, too often, marketing reports fall into the trap of becoming more like weather reports—predictive...
Understanding Ad Fatigue Personal Experience vs. Data Analysis: Individual Level: Ad fatigue for individuals often manifests as frustration with ads that are irrelevant, unhelpful, or uninteresting. This frustration can arise from seeing the same ad too frequently....
A/B Testing Overview What is A/B Testing? Scientific Principle: A/B testing is rooted in the scientific method, which involves testing two or more variants to compare their effects. By changing only one variable at a time, you can isolate its impact and make informed...
Creating and maintaining an effective PPC (Pay-Per-Click) campaign is crucial for driving traffic, generating leads, and ultimately converting those leads into customers. This guide will walk you through the essential principles of assessing your PPC campaigns to...
