Trade secrets of a Creative Content Company
Our Playbook
The topics that grow your brand:
Content Making
Content Strategy
Branding
Paid Advertising
Website Traffic
Reporting & Analytics
Content Making
Create content for multiple social media formats and advertising purposes.
The 3 Stages of Video Editing
Stage 1: Assembly Cut What will my video look like when it’s put together? In the assembly phase, we take all the footage from the shoot and begin to piece it together. This is where we select the best takes, establish the pacing, and provide an initial preview of the...
Get “Original” Content from ChatGPT
Frequent users of ChatGPT might notice a certain familiarity in the responses they get over time. This can lead to the sentiment that "you can sometimes tell if it’s a ChatGPT answer." For content creators like us, this is a significant concern. We've been working...
Create a great project brief
If you don’t have a format for writing briefs or how-to instructions for your team, then STOPTAT. - Strategy- Tactics- Operational planning- Procedures- Techniques- Actions- Tasks The gold standard for getting a team aligned on upcoming actions are always SOPs and...
Content Strategy
Develop a robust content strategy that aligns with your business goals and audience needs.
Buyer’s Journey – for marketers
Marketing is more than just broadcasting a message—it's about understanding and guiding potential buyers through their decision-making process. One of the key concepts to grasp is the "buyer's journey," which describes the stages a potential buyer goes through before...
Reels, Carousel, Static – Use the right Social Media Content Formats for Maximum Impact
Social media offers a variety of content formats, each with its strengths and optimal use cases. Understanding which format to use for specific outcomes can significantly enhance engagement and effectiveness. This article explores the most popular content...
The number of content series do you actually need
When it comes to content marketing, one crucial decision is whether to focus on a single content topic or to diversify across multiple topics. Each strategy has its advantages, and the right choice depends on your business goals, target audience, and resources. Here’s...
Branding
Dive into creative variations that expands the possibilities of brands.
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Paid Advertising
Learn how to effectively use paid advertising to reach your target audience and maximise ROI.
Improve targeting with narrow affinities
Effective targeting: Narrow your audience for better results
Set an effective marketing budget as a client
Creating a marketing budget is crucial for any business aiming to effectively allocate resources and achieve its marketing goals. Here’s a structured approach to developing a marketing budget that can be applied across different types of businesses and industries....
A|B Test your campaign right – Detailed Principles
Imagine you want to know if pill A or pill B works better for a condition. You can't test both pills on the same person because their body's response might change over time or be affected by taking both pills. Instead, you need to test pill A on one person and pill B...
Website Traffic
Learn the best practices to optimise your website for search engines and increase organic traffic.
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Reporting & Analytics
Gain valuable insights from data analytics to make informed marketing decisions.
Forget about Ad Fatigue
Understanding Ad Fatigue Personal Experience vs. Data Analysis: Individual Level: Ad fatigue for individuals often manifests as frustration with ads that are irrelevant, unhelpful, or uninteresting. This frustration can arise from seeing the same ad too frequently....
Before you do an A|B test campaign, read this.
A/B Testing Overview What is A/B Testing? Scientific Principle: A/B testing is rooted in the scientific method, which involves testing two or more variants to compare their effects. By changing only one variable at a time, you can isolate its impact and make informed...
Improve your PPC or traffic campaign – after your campaign
Creating and maintaining an effective PPC (Pay-Per-Click) campaign is crucial for driving traffic, generating leads, and ultimately converting those leads into customers. This guide will walk you through the essential principles of assessing your PPC campaigns to...